Sales Leadership, Client Success Leaders, BDRs, SDRs and AEs
Legal Tech Decoded Sales Academy
The only sales training built specifically for legal technology providers.
Why do you need the Sales Academy?
Selling to law firms isn’t like selling software to any other market. Every decision involves multiple stakeholders, risk assessments, and a strong preference for trusted partners. Most sales programs overlook that entirely. The Legal Tech Decoded Sales Academy is built to change that, helping legal tech providers improve sales performance, strengthen client relationships, and increase retention in one of the most specialized markets in the world: Law firms.
Who is this Sales Academy for?
This program is designed for professionals shaping growth in legal technology:
CEOs and Founders of emerging legal tech startups
Legal professionals looking to build long-term careers in legal tech
What you will learn
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Specialization advantage
You will learn how law firms actually buy, their structures, decision-making processes, and what drives adoption across departments.
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Revenue impact
You will develop the skills to manage opportunities strategically, improve conversion rates, and strengthen client retention.
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Practical application
You will get real, actionable methods for building trust, working with gatekeepers, and supporting internal champions throughout the buying process.
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Industry expertise
Every module is built around the legal tech ecosystem. Practical insights drawn from how this market really works, not generic SaaS examples.
Founding members’ offer: Ends December 31, 2025
Join as a Founding Member and receive 40% off full pricing.
After December 31, rates return to standard enrollment.
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Enrollment type
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Founding rate
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Regular rate
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You save
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Individual enrollment
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$897
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$1,495
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$598
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Team license (5–10 users)
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$3,597
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$5,995
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$2,398
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Enterprise license (11+ users)
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$6,897
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$11,495
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$4,598
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Founding Members receive lifetime access to the entire course, all future updates, and entry into a private peer community.
Choose your access plan
Whether you are enrolling as an individual or training your full team, the LTD Sales Academy offers flexible access designed to fit your needs.
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Founding members
Lifetime access to all modules, future updates, and the private member community.
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Standard individual
90-day access from the date of enrollment, with the flexibility to upgrade anytime.
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Annual unlimited (teams and enterprise)
Unlimited access for the duration of the active annual subscription. Includes all updates, monthly live Q&A, and private community.
Why Legal Tech Decoded
Legal Tech Decoded bridges the gap between technology providers and the law firms they serve. Our team has worked with legal operations leaders, consultants, and vendors across the industry, giving us firsthand insight into how firms evaluate, adopt, and retain technology. The Sales Academy brings that experience together into one practical, results-driven learning program built for those who sell to law firms every day.
Enroll now
Founding Member pricing ends soon. Join today to save 40% and gain lifetime access to all modules, updates, and community sessions inside the Legal Tech Decoded Sales Academy.
Enroll NowMeet the Instructors
Chelsey Lambert
Founder & Author, Legal Tech Decoded
Chelsey Lambert is a legal technology strategist, consultant, and thought leader dedicated to helping law firms navigate the complexities of legal tech. As the Founder and Author of Legal Tech Decoded, she brings nearly 20 years of experience across law firm operations, practice management, payments, and legal technology. Chelsey has served as VP of Partnerships at Smokeball, Practice Management Advisor for the Chicago Bar Association, and Co-Founder of Legal Tech Media Group, dedicating her career to educating attorneys on the tools and innovations shaping modern law practices.
Through Legal Tech Decoded, Chelsey delivers unfiltered insights, product reviews, and expert analysis on emerging legal technology solutions. She regularly tests new technology, interviews industry leaders, and breaks down tech trends to empower law firms to make informed technology decisions.
Beyond her legal tech expertise, Chelsey enjoys hot yoga, boating, and cars, and often attends legal tech conferences accompanied by her Mini Goldendoodle, Aeros, the Chief Happiness Pawficer at Legal Tech Decoded. Chelsey’s energy, breadth of experience, and clear focus on practical solutions make her a trusted resource in the legal technology community.
Laura Kennedy
Co-CEO & Author, Legal Tech Decoded
Laura Kennedy is a legal technology consultant, strategist, and educator celebrated for her creativity, technical expertise, and leadership within the industry. With over 25 years of experience, she is the co-founder of Circle Management Group, previously founded McCord Consulting, and is recognized for advancing technology adoption and operational efficiency in law firms and professional organizations, while also serving as a frequent advisor, board member, and sought-after speaker for legal, government, insurance, and other professional entities nationwide.
Renowned for her ability to analyze, develop, and implement complex workflows, Laura bridges the gap between technical innovation and practical execution a skill enhanced by her master’s in Computer Education, which empowers her to communicate sophisticated systems with clarity, making complex technology accessible, ensuring strong adoption and organizational growth.
When she’s not empowering clients or speaking on legal technology, Laura keeps things playful with her love of pickleball—a pastime that brings her the same energy she’s known for professionally—and she is also GIA certified, adding a unique and unexpected layer to her multifaceted career.